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Black and white style level series two a total of four exhibition, in mid June will be listed. The Air Zoom Talache[Chinese shoes Network - brand observation] German brand Puma is 1998-2003 sports apparel market sales and profits of the fastest growing brands, the growth rate of 6 consecutive years, more than two digits. Surprisingly, in 2002 it was only $ 3.9 million Puma's advertising expenses in the United States, while the same year, Nike's advertising expenditure was $ 120 million, Reebok expenditures of $ 45.3 million. Puma - behind the brand to create a new attitude to life The eighties and nineties, Puma once in marketing and sales lagged behind Nike, Reebok and Adidas sports apparel giant. At the time, the Puma brand is seen as outdated, department stores have put on Puma sneakers cheap containers, 1993 Puma to the brink of bankruptcy. 1994, the only 30-year-old J ochen Zeitz was ap buy cheap jordans online pointed as the company's CEO, he also was the youngest president of listed companies in Europe. From the late 1990s, under the leadership of J ochen Zeitz, Puma relying on guerrilla marketing tactics to become the world's sportswear market, "fulminant brand." 1993 to 2001, Puma's turnover increased nearly twice as much. 2002 US sports apparel market was worth $ 7.8 billion, while Puma's sales grew 48 percent to $ 121 million. Puma company was "brand Week" as 2002 "Best marketing brand." managing director of New York Wells Farg o securities investment company John & middot; Shanley said: "Puma is a brand management best sportswear brand, its product line designed to be rigorous and reasonable, market segments and distribution channels It has a clear long-term objectives on the management. "With excellent marketing tactics, Puma's stock for many years as the German market is the most worthwhile investment stocks. Press the "attitude" niche consumer vast majority of analysts and observers believe J ochen Zeitz served as CEO and Chairman of the Board is an important turning point in the company Puma. Prior to this, Puma's marketing plan behave, in addition to the little Puma Log o, did not see the difference between this brand and Nike, Adidas, dealers also placed in the same product on different sales terminals. Zeitz took office pointed out: individuality is the key to our survival, we have to do consumers want most spo Retro jordans for sale rts lifestyle brand, or we simply can not compete with Nike and other giants. " At the time, are the traditional demographic method almost all companies in the segment of consumer use, according to age, education, income and other standard consumers to divide. PUMA's global brand management director Tony & middot; ?????? thought: "Life attitudes and brand preferences of a 19-year-old Japanese high school students may be followed by a 30-year-old New York blacks thinking Puma attitudes and lifestyles are affecting consumers. The most important factor in creating a belonging Puma, unique brand attitude is the core of our brand marketing. We will 'movement' is defined as an active lifestyle, even if consumers want PUMA became 70 years old grandmother is still this way of life, but also the brand's loyal customers. " Puma core market segmentation is to firmly grasp the "first attempt" (Early-Adopter). According to marketing theory, all consumers can be divided into "innovators" (Innovator), "first attempts" (Early-Adopter), early herd "according to their reception time and the acceptance of new products, new technologies (Early Majority), 13.5% "Late herd" (Late Majority) and the "laggards" (Lag g ard). Among them, the first attempt to "roughly the total, they are generally a particular market or territory "opinion leaders" that can help the brand or products recommended to "herd" and "laggards." brand management director B jordans on sale mens ote Lun said that Puma is not in accordance with the price to distinguish brand product line, but to consider which products are "for the first attempt to design", which is "designed to herd" as "the first attempt to" design products more advanced and modern concepts. Distribution channel, too, according to the characteristics of different product lines Puma, so avant-garde design products in a number of fashion shops, while some of those mainstream products are sportswear store sales in this Foot Locker. J ochen Zeitz revealed, Foot Locker has proposed sales Puma line of products in stores, if Puma doing so, you can easily make product sales doubled. However, this proposal was declined Puma, Bote Lun said: "We do not want to buy those products Puma coolest guys, saw them do everything possible to find shoes filled." Zeitz said: Puma not fight Sales the amount of long-term stable growth and steady and consumers to establish lifelong ties is our goal. " Then, Puma and supermodel and yoga trainer Christy & middot; Terrington to launch campaign designed specifically for women's Nuala yoga series in the West set off a wave of yoga craze. In Puma's efforts, now Madonna can often see such a fashion person full board Puma shoes, but holding hands Louis & middot; Wyden luxury handbags. Low-cost and high-return marketing activities Using guerrilla marketing tactics is quite upset when J ochen Zeitz took over Puma. Puma 1993 l cheap air jordans oss amounted to $ 32,000,000, under enormous pressure, Zeitz can only take measures to layoffs and cut marketing costs and other streamlining savings. But then, surprisingly, the return on investment will make Zeitz determined guerrilla marketing in the end. with competitors in mass advertising and publicity on different inputs generous, Puma the limited marketing funds into a low-cost and creative guerrilla marketing activities. In 2002, only 3.9 million yuan Puma's advertising expenses in the United States, less than a fraction of rivals such as Nike and Reebok. 2002 Fall, Puma sponsored by the avant-garde designers to participate in a sports shoe design contest and the name of the "thrifty" (Thrift). Designers must use the old shirts, pants, ties and wallets and other raw materials to the design of sports shoes, the company will end up with 510 pairs of works called "the soul of sports shoes." Limited production of the products are sought after by many collectors, the price per pair of shoes Scoop $ 250, and some work has also been to London Museum of Art collection. During the 2002 World Cup in Japan and South Korea soccer, other sports brands have to seize this rare opportunity to pay big bucks to get official sponsorship rights, with the big stars sign a contract. Puma avoid this rush, the lack of features in practice, but with Jamaica, Tunisia, Africa, the team signed a sponsorship contract. On the one hand, Af cheap foamposites rican teams such outstanding performance, appearance rate is high, and a lot less than the big team sponsorship fee; on the other hand, Zeitz said, Jamaica and Tunisia athlete's character is very suitable for the Puma brand of course, because the sport is not just blood, sweat and tears, but also a lot of fun. 2002 Worldcup period, Puma also organized a lecture entitled "Shudoh" (meaning become a soccer master method) public relations activities. Puma invite famous Japanese chef Masaharu Morimoto specifically for the World Cup, a sushi roll, in the world's major cities (including New York, London, Sydney and other major markets) have a supply of major Japanese restaurants during the World Cup, and called during the World Cup The occasion food. If the fans in a restaurant dish midpoint, the dish comes with printed Puma Log o chopsticks, Japanese clean glasses and napkins, and organized activities such as sushi making competition. Jochen Zeitz said: "The (American) football game in fact, interest is not particularly large, such as 'the Japanese way of life' as a main selling point of public relations activities to make the audience feel very fresh, but also makes our activities and other brand comparison, is so different. transboundary joint enhance the brand influence Early in 1999, Puma will put forward the concept of "cross-border cooperation" (Cross over), and in cooperation with the German premium apparel brand J air jordan 11 space jam for sale il Sander launch high-end casual shoes. After that, a new concept with a bunch of followers Puma, Adidas and Yohji Yamamoto cooperation Japanese brands, Reebok collaboration with Chanel, sports brand and fashion brand alliance has become a trend. 2003, the Puma and the first step, and the same guerrilla marketing tactics loyal fans of BMW Mini brand has established product and brand partnerships. Puma designed a prototype BMW Mini "Mini-Motion" series of sports shoes in the worldwide sales. BMW is using technology designed Puma sports shoes air mesh seat and other new models Mini, Jaguar and Puma famous Log o Mini printed on the outside of. Jochen Zeitz cross-border cooperation will be the brand described as two brand dating or marriage, "we are looking for partner companies can not just look at the size, character depends on whether the two sides come together." Rinat Aruh lifestyle development manager for the BMW Mini, said: "We have two brands really have much in common, and we hit it off we are 'anti-traditional brand' guerrilla marketing is so faith, have spent a lot. How does it spread brand energy research among consumers. us to find our consumers attitude to life, with Puma's marketing people to develop a marketing plan is really an easy, pleasant and interesting to work with. " 2004, the Puma announced by the cross-border cooperation with the BMW Mini, Puma became the 2004 F1 championship loudest voices BMW - jordan retro 14 white/fuchsia blast/black Williams clothing suppliers. (Chinese shoes Network - the most authoritative and most professional Footwear News) when people are optimistic about the online shop, many brands of Shishi enterprises are getting deeper into the "shop dilemma". Although they have made many remarkable achievements in brand building and entity marketing, in recent years, the rise and expansion of the domestic C2C trading platform have brought unprecedented challenges to them. Shishi footwear brand enterprise, two years ago has already felt the "online shop" brought about by the impact. In the company's many entity store this phenomenon: some consumers come to the store to see the goods, go home to buy online. To this end, the enterprise spent one hundred thousand yuan to launch the official enterprise shop, also in Taobao also opened the official shop. But the need for brand protection, the official shop can not reduce the price of products to four, half off, that will attract agents dissatisfaction and opposition, so buyers are also less. Of course, the original intention of the enterprise is not the online shop as a "growth point", but hope that this will be able to curb or reduce the impact of other online shopping on their products. Obviously, the move failed to produce the desired results. this year, more and more enterprises to enter the market of Shishi brand shop, watch amateur, and they were clear, they enter the network market is more "passive" and "move", and the "enter" pin and can reduce the impact of the network brand marketing for them is unknown. They face a dilemma in the unbounded, unbounded, and "price based" hero network. on the one hand, they have to ensure that their agents and stores have sufficient margins and market space. On the other hand, if they want to survive and develop in the online market, they must be able to let the products on the price concessions, so that online shoppers are tempted, and this will undoubtedly affect the actual interests of agents and stores. in online stores and physical stores, agents intertwined unclear conflicts of interest, enterprises how to crack the "dilemma", so that their brands and markets can continue, long-term development? This will be the problem that many brands have to face. At present, with the popular online shopping, people's consumption habits and thinking has undergone great changes, product prices and profit margins become more transparent, in this case, profits are thinning will be inevitable. The operation mode of enterprise, especially the marketing mode, will need to undertake the important task of "breaking through". (Editor: admin)The year of October is an eventful year of world shoe. in Italy as the leader of the EU's shoe-making power hand filed anti-dumping charges of Chinese shoes, and the China market frequently olive branch. Chinese although the largest footwear production and export country, but Chinese market still has the ability to absorb the products of other countries. Chinese people's consumption capacity has increased rapidly, purchasing power is very strong, and the market demand is very high. About 65 million of these people are a huge potential market. And the shoes produced in Italy can meet the needs of the fast growing Chinese high-end market.The shoes fans dreamed of in addition to the upcoming version of Air Jordan Retro 1 year High OG Chicago, was born in 2009 in Air Jordan 1 Mid Hare is also wonderful. 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